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Digital Marketing Training in Chennai


Course Duration

40 Hours
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About Digital Marketing

Digital Marketing

  • Digital marketing encloses all marketing efforts that use an electronic device or the internet.
  • If you are a Student or an Entrepreneur, Digital Marketing Training in Chennai will equip you with the skills and tools required to shape your online marketing goals.
  • As an innovative marketing training and digital marketing institute. We aim to help individuals get new knowledge and skills.
  • Online Marketing field is rapidly growing in India, Chennai is one of the notable cities that are adapting Digital Marketing strategies for promotions. As a result, career focused people and businesspersons are in need of Digital Marketing knowledge. So Digital Marketing Course is one of the most emerging training in the trend today, and it has become inevitable for every single business and organization.
  • Course Contents

    Digital Marketing
      Digital Marketing Fundamentals
    • Introduction to online Digital Marketing
    • Importance of Digital Marketing & Internet Marketing
    • Traditional Vs. Digital Marketing
    • The significance of Online Marketing in real world
    • Visitors’ engagement & Visibility
    • Bringing targeted traffic
    • Lead Generation & Conversion
    • Performance evaluation
    • Keyword Research
    • Market research
    • Keyword research and analysis
    • SWOT analysis of a website
    • Types of keywords
    • Tools used for keyword research
    • Localized keyword research
    • Competitor website analysis
    • Choosing right keywords to the project
    • Website Planning and Creation
    • Web Platform
    • Landing Pages
    • Keyword Mapping
    • Search Engine Optimization
    • Introduction to Search Engine Optimization
    • How does Search Engine work?
    • SEO fundamentals & concepts
    • Search Engine Results Page (SERP)
    • Onpage Optimization
    • Domain selection
    • Hosting selection
    • Meta data optimization
    • URL optimization
    • Internal linking
    • 301 Redirection
    • 404 error pages
    • Canonical implementation
    • H1, H2, H3 tags optimization
    • Image optimization
    • Optimize SEO content
    • Check for copyscape content
    • No-Follow and Do-Follow
    • Indexing and Caching
    • Creating XML Sitemap
    • Creating Robot.txt
    • HTML validation using W3C
    • Google webmaster tool & website
    • Seo tools and online softwere
    • Off Page Optimization
    • Link building tips & techniques
    • Difference between White Hat and Black Hat SEO
    • Alexa Rank, domain, authority, backlinks
    • Do’s & don’ts in link building
    • Link acquisition techniques
    • Directory submission
    • Social bookmarking submission
    • Search engine submission
    • Web 2.0 submission
    • Article submission
    • Press release submission
    • Forum submission
    • PPT submission
    • Classified submission
    • Business listing
    • Blog commenting
    • SEO Updates and Analysis
    • Google Panda, Penguin, Hummingbird algorithms
    • How to recover your website from Google penalties
    • Webmaster and analytics tools
    • Competitor website analysis and backlinks building
    • SEO tools for website analysis and optimization
    • Backlinks tracking, monitoring and reporting
    • Local Business and Listing
    • Google places optimization
    • NAP (Name Address Place)
    • Citations
    • Local SEO
    • Pay Per Click Marketing
    • Google Adwords (SEM )
    • Introduction to online advertising and adwords
    • Adwords account and compaign basics
    • Adwords Targeting and Placement
    • Adwords Bidding and Budgeting
    • PPC Basic
    • Adwords Tools
    • Opportunities
    • Optimizing Performance
    • Ads Type
    • Bidding Stragies
    • Search Network
    • Display network
    • Shopping Ads
    • Video Ads
    • Universal App Ads
    • Tracking Script
    • Remarketing
    • Performance Monitoring and Conversion Tracking
    • Reports
    • Bing Ads (PPC)
    • Introduction to Campaigns and Ad Groups
    • Importing Campaigns, Ad Groups and Keywords
    • Bidding and Traffic Estimation
    • Import From Google Adwords
    • Ads creation
    • Choosing right Keywords
    • Bing Ads Reports
    • Conversion Tracking with Campaign Analytics
    • Bing Ads Editor Account Management Tips & Campaign Optimization
    • Social Media Optimization
    • Social Media Optimization (SMO)
    • Introduction to Social media networks
    • Types of social media websites
    • Social Media Optimization concepts
    • Facebook Page, LinkedIn, YouTube, Pinterest
    • Instagram Optimization
    • Hashtags and Mentions
    • Image optimization and networking
    • Mico Blogs for Businesses
    • Facebook Optimization
    • Fan page Vs Profile Vs Group
    • Creating Facebook Page for Business
    • Increasing fans and doing marketing
    • Connecting Apps with Fan pages
    • Facebook Analytics
    • Using third party applications on Facebook
    • Data based management and lead generation
    • Facebook Advertising and its types in detail
    • Art of user engagement and Edgerank concepts
    • Creating advertising campaigns,
    • payment modes
    • CPC Vs. CPM Vs. CPA
    • Conversion tracking
    • Power editor tool for advertising
    • Twitter Optimization
    • Introduction to Twitter
    • Creating strong profiles on Twitter
    • Followers, ReTweets, Clicks,
    • Conversions, Hashtags
    • Product brand promotion and activities
    • How to measure the influence?
    • App installs and engagement
    • Advertising on Twitter
    • Case studies
    • Tools used to twitter marketing
    • Conversion tracking and reporting
    • LinkedIn Optimization
    • What is LinkedIn?
    • Individual profile Vs. Company profile
    • Database management and lead generation
    • Branding on LinkedIn
    • Marketing on LinkedIn groups
    • LinkedIn advertising
    • Increasing ROI through LinkedIn ads
    • Conversion tracking and reporting
    • Youtube Optimization
    • Channel creation
    • In display ads
    • In stream ads
    • Video app install promotion
    • Video shopping promotion
    • Google Plus
    • Features
    • Tools & Techniques
    • Google Plus: Circles | Hangouts | Stream
    • Google Plus goes Mobile
    • Google + 1
    • Google Plus for Businesses
    • Pinterest Optimization
    • What is Pinterest?
    • How brands use Pinterest
    • Creating a Pinterest Account
    • Customizing the Profile
    • Pinterest Strategy
    • Boards in Pinterest
    • Pins and Links
    • Generating Engagements
    • Using InfoGraphics
    • Integrating Pinterest in Site
    • Engagement Metrics for Pins
    • Pinterest Analytics
    • Social Media Marketing
    • Introduction to social media marketing
    • Understanding the past and present
    • How Social Media influences marketing strategies?
    • What is viral marketing and its, significance in the present world?
    • Facebook Advertising
    • What is Facebook Advertising
    • Types of Promotions
    • Audience Targeting
    • Advanced Audience Targeting
    • Bidding Strategies
    • Ad Formats
    • Ad Dimensions and Rules
    • Remarketing Strategy
    • Conversion Tracking
    • Twitter Ads
    • Twitter Analytics
    • Twitter Advertising
    • Types of Campaigns
    • Audience Targeting
    • Bidding Strategies
    • Reporting
    • LinkedIn Ads
    • Creating company page
    • Customization of page
    • Types of Campaigns
    • Posting in LinkedIn Page
    • Audience Targeting
    • Bidding Strategies
    • Advertising in LinkedIn
    • Web Analytics
    • Getting started with Google Analytics
    • Navigating Google Analytics
    • Traffic Sources
    • Content
    • Visitors
    • Goals & eCommerce
    • Actionable Insights and the Big Picture
    • Live Data
    • Demographics
    • Content Marketing
    • Introduction to Blogs
    • Setting up your own blog
    • The importance of SEOs
    • Content curation & the art of content planning
    • Creating a compelling personality for your content
    • How to monetize your blog
    • Mobile Marketing
    • Importance of mobile marketing in the current scenario
    • Fundaments of mobile marketing
    • Forms of mobile marketing
    • Geo-targeting campaigns for mobile users
    • Measuring and managing campaign
    • App & Web - Mobile advertising
    • Content marketing
    • Mobile targeting and segmentation
    • SMS marketing
    • Case Studies on App advertising
    • Video Marketing
    • Importance of video marketing
    • Understanding video campaigns
    • YouTube marketing (Video Ads)
    • Types of YouTube Ads
    • In-display and In-stream ads
    • Using YouTube for business
    • Developing YouTube marketing strategies
    • Video Ad groups
    • Targeting options
    • Understanding bid strategies
    • Bringing visitors to your website through YouTube videos
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